Too busy to become Kṛṣṇa Conscious” – that’s what Śrīla Śrīdhara Mahārāja said. We can’t use service as an excuse for not diving deep into the Holy Name. We must do service – that is there, but we need to chant properly also. Both have to be there and both should be attentive. Many of us have time to sit around in the evening, talking all sorts of nonsense for hours, but we can’t even chant sixteen rounds, and we say, “Oh, I’m so busy to chant, I’m too busy with service” – all these things! If our devotees are not chanting properly, trying to avoid the ten offences, just talking prajalpa, and not cultivating Vaiṣṇava qualities, then how will they be effective in their preaching? Who will listen? We tell others to chant, but we are not even doing that, or we are not attentive. We’re not doing it properly. We’ll just be hypocrites. That’s why we feel some deficiency – “Oh, why don’t I have a real taste? Why does everything feel mechanical?” If you feel like that in your chanting and service then you can’t blame the process – the fault is with you. We have to change! Maybe its an internal thing – some anartha – or maybe the association we are in is preventing us from advancing. Whatever it is, if we are serious about Kṛṣṇa consciousness, we have to take some steps to rectify the situation.
The truth is not a ‘head-thing’ – it’s a ‘heart-thing.’ Not the organ, but in that region. Its in the heart because consciousness is more acutely felt in the heart. The core of our being is where the truth will appear, not just in our head, in our brain! It is very, very difficult to understand Kṛṣṇa through the head! The head, the brain is just a material element.